Ashford Dealer Retreats
We recently hosted two, week-long dealer training courses, designed to empower dealers with in-depth knowledge of Ashford products. Over the course of two consecutive weeks, approximately 24 dealers each week had the opportunity to immerse themselves in comprehensive product training, learning everything there is to know about our wheels, looms, fibres, yarns and equipment.
These dealer training retreats provided attendees with valuable insights into our business and the features, benefits, and applications of our products, equipping them to confidently represent Ashford to their customers. The hands-on approach ensured that every dealer left with a greater understanding of our products, which will help them be more confident to make informed recommendations and improve sales.
We believe that training is key to fostering long-lasting relationships with our dealers and ensuring that they have the tools they need to succeed. We’re proud to see our partners grow in knowledge and confidence, and we look forward to seeing the positive impact this training will have on their businesses.
"I thought I had a fair working knowledge of Ashford products, but I was wrong! I learned so much more during the retreat that has translated to better customer experiences. Thank you for the opportunity."
"In the few days I have been back at the shop, I have already been able to give more comprehensive and informed advice about Ashford products to both my customers and my staff. I am so grateful for this experience, and look forward to doing more in depth trainings with my staff, as well as offering more classes. Thank you to everyone on the Ashford team for such a fantastic experience!"
"It was delightful to meet the Ashford family and staff. Everyone was so knowledgeable, kind and generous. I’ve been an Ashford dealer for many years, but I learned so much at this retreat. I can’t wait to put my new knowledge to work to help my spinning and weaving customers. Thank you for a wonderful experience!"
"As an Ashford Dealer, I found the Dealers' Retreat was very worth while, and I would highly recommend it to other dealers (which I have already done!). An excellent overview of the product range, with the chance to experience a wide range of the Ashford equipment and products. I also value the opportunity to meet dealers from other countries and learn from their different situations. I came away with lots of new ideas and more knowledge of the products, which I'm sure will benefit my customers and my business."
"I am so thankful for having the opportunity to attend the dealer retreat. I learned so much about the product, how it's made, how to troubleshoot and how to use it, that I now feel comfortable demonstrating it myself!!! The company is so amazing and meeting the team makes you even more excited to be a dealer!"
"It amazes me how much there is to continue to learn about fiber. The retreat was very beneficial and I learned new skills that I can incorporate into more classes for my farm and store. Meeting other Ashford dealers and learning what different people are doing helps with ideas to grow my business. This was a great retreat and I would highly recommend it and attend again."
